Saturday Programs

Understanding Coat Damage, De-Matting, De-Tangling & De-Shedding

Dave Campanella

The most strenuous and time-consuming physical activities groomers struggle with on a daily basis are de-shedding, de-matting, and de-tangling. Many opinions, techniques, tools, and formulas attempt to help tackle these tough challenges, but do you really understand what’s going on from the hair’s perspective to select the most effective approach? You will review demo video and images viewed with an electron microscope of hair samples taken of mats, tangles, and undercoat from several common coat types. You will learn how to safely release more shedding and undercoat with little to no pre-brushing, minimizing your effort, reducing stress, and avoiding muscle strain and even injury to you and your client dogs. Ultimately you will learn to earn more “making masterpieces out of nightmares in record time!”

Creative For Fun Or Competition

Cindy Oliver & Adriane Pope

Come join Adriane and Cindy for a fun filled hour about creative grooming! They will cover everything from simple creative grooming that can be done in your own salon to the extreme creative that you see them do on a competition level. So if you’re just dipping your toes into creative, thinking about competing, or anything in between - you won’t want to miss this class!

Poodle Tricks, Tips And Timing

Irina Pinkusevich

In this hands-on grooming demo, Irina will instruct on how to create a low-maintenance pet trim while keeping the poodle’s look elegant. She will demonstrate using clippers and snap-on combs and a bit of shears. Irina will focus on balance and timing. The trim will be done in 45 minutes from start to finish!

1950's Fifi

Jill Pipino & Erin Mclaughlin

If you loved Lucy and dancing to the American Bandstand then forget Beaver and leave it to Erin and Jill to show you how to get that classic '50's look for your Poodles. Learn several styles from the "New Yorker" to the "Town and Country" with a few in between and you'll be sure to leave this demo feeling swell!

Leader Of The PACK

Cheryl Purcell

Learn how to be the pack leader of you salon - and not just with the dogs. You need to be the pack leader of your employees and clients, too. Cheryl will teach you how to be an effective alpha without having to face a challenge at every turn.

Dog Fights: How Prevent and Break Them Up

Fernando Camacho

Many altercations between dogs can be avoided if you understand the warning signs and take action early. In this seminar, Fernando will discuss how you can stop fights before they start, as well as what to do (and NOT to do) if you have to break up a dog fight.

Three Ways To Substantially Increase Your Revenues

Laura Laaman


The pet industry continues to grow. However, the number of direct competitors you now have is at an all-time high. If you don't adapt, your market share, revenues and business value will decrease. This powerful seminar provides necessary steps to gain and keep customers in today's highly competitive market. Laura Laaman is one of the industry's most respected authorities in substantially increasing her client’s revenues. Don't miss this engaging, meaningful and motivating seminar.

How To Add Cat Grooming To Your Salon

Mary Oquendo

Cat grooming is an under-tapped market. Let Mary walk you through adding cat grooming to your existing business or better yet, become your area's cat only grooming facility. Some of the topics covered will be pricing, setup for cat grooming (shop, house call, and mobile), and marketing.

Springer In A Pet Trim, Tammy's Way

Tammy Siert

Tammy will demonstrate how to groom a pet Springer Spaniel for the everyday client using clipper, blade and thinning shear techniques, leaving the coat with a natural finished look. She'll discuss how to properly prepare the coat, giving bathing and drying techniques to help achieve a great finished product that you’re proud to have walk out of your salon. All of these helpful hints will be explained so they can be applied when you go back to your shop.

Grooming The Difficult Dog

Sue Watson


We all get them. You know the ones no other shop will do - the dog that gets passed from shop to shop. Sue does not pass those dogs to anyone; she grooms them! She will show you handling techniques that will help you groom these dogs too. These clients will love you forever. Sue will also show you finishing techniques that will make those dogs with difficult coat types and the floppy, lifeless, choppy-looking drop-coated little dogs look better, and they will stay looking good longer.

I Got A Disease From A Dog?

Dr. Cliff Faver

Dr. Faver will discuss some of the common diseases and parasites we can get from our furry friends. He will also explore what you may want to inform your MD of if he/she is not familiar with our profession. He will cover the ways these diseases can be passed from animal to animal under the groomer’s care, including how it spreads and how to combat it. In addition, Dr. Faver will explain how to deal with a veterinarian and the client in this situation.

Asian Fusion

Jennifer Lee

Asian fusion grooming is a new trend of a pet grooming worldwide. In this seminar, Jennifer will explain how it all came about and reveal a few new tips for those who are willing to try it themselves at their salons. Also, Jennifer will discuss about balance and symmetry as well as how to emphasis this unique trim with accessories.

We Know Mobile

Cindy Oliver & Adriane Pope

Come join Adriane and Cindy for a fun, informative hour about mobile grooming! See how their mobile businesses, combined of 36 years, have been successful and how yours can be too! Listen to tips, experiences, funny stories, and more. If you’re just getting into mobile grooming or are a seasoned mobile groomer, this class is for you!

Effectively Selling Add-Ons

Brett Wilson

Tired of adding more dogs each and every day to your schedule to make ends meet? Have you raised prices as much as possible for your area but want more? We have all been there. Join Brett as he discusses creating add-ons that truly work and sell, as well as creating Spa Packages your customers will go crazy for. You will be amazed at how much revenue you can generate by doing very little additional work! Who doesn’t love that?

Bichon: From Show Trim To Pet Trim

Olga Zabelinskaya

If you were able to choose someone to teach you Bichon grooming secrets, you would probably pick Olga. She has won some of the top grooming contests with her Bichon and has groomed them for the conformation ring for years. In this seminar, Olga will demonstrate how to balance a dog, avoid common mistakes, and create the soft expression of the Bichon.

Training To Help Your Grooming

Fernando Camacho

Understanding and utilizing some simple training and behavior techniques can really make the grooming experience better for both you the dog you’re working on. Fern will discuss some simple tips on how you can shape the dog’s behavior, enabling you to do your job while making the experience better for the dogs.

To Cage Dry Or Not To Cage Dry? (Alternative Drying Techniques)

Pam Lauritzen

The controversy surrounding “Cage Drying” raises serious questions about the safety of pets. In this inventive and in-depth presentation, Pam will
discuss timesaving, alternative drying methods and the many alternatives to cage drying. She’ll also discuss how to safely use cage dryers. Pam feels safe drying techniques are NOT about the equipment, they are about the operator. This seminar is a MUST for all salon owners, bather/dryers, pet groomers and stylists.

Got The Kerry Blues?

Erin McLaughlin

Not for long. This is a beautiful breed and as they become more popular, one you should add to your repertoire. Watch as Erin demonstrates how to groom a Kerry to breed standard. Learn to understand what the standard says and how to implement it into your trims at home. Erin will give you the tips to make your Kerry stand out in the crowd. She will also be discussing the steps to prepare the Kerry for a grooming competition. If you are interested in competing but are unsure where to start, this is the class for you. Or if you just want to improve on your Kerry clients then you won’t want to miss these tips.

Cute, Easy Styles To Make Over Those Mixed Breeds

Cheryl Purcell


So a new client comes in for the first time with their mixed breed and says “Just make her cute”. Cheryl is here to help you come up with cute and easy trims for each dog. Cheryl won her fist competition with a mixed breed, took her first medal at Intergroom with a mixed breed, and is a winner of the Taxi Memorial for best expression on a mixed breed. Whether it’s a mixed breed or a purebred in a non-traditional trim, Cheryl will help you. There will be before and after photos and live demos.

The Grooming Business - Not Just A Good Haircut!

Joey Villani

This is a great opportunity to listen to Joey Villani, a seasoned veteran of all sides of the Grooming Business on the topic of running a more
efficient operation. Lots of information covered in condensed form – take lots of notes on this one! Time well spent in this class!