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Thursday Programs

Brusher Bather Certificate Program

Teri DiMarino

Your ability to do your job, and do it right, separates you from being "just a bather" to a position that contributes to the finished product in the salon. Teri believes that a good bath, brush and dry is 50% of a great groom. The bathing room is where most stylists started. Before future groomers begin to think of clipping coat, they must first know what to expect from the hair, and how to treat it to obtain desired results. Surprisingly, many great B/Bs remain in the bathing room, preferring the security of knowing there will always be a need for their expert services. Bathers-in-training, "groomer wannabes", seasoned groomer techs and salon owners will benefit from this day-long program with tips on equipment and products to make the job easier. From getting the dog ready for the tub, to finding the right shampoo through proper bathing and blow-drying techniques, Teri will cover the B/B fundamentals. Safety issues and handling will be stressed.

Tools of the Trade and How to Use Them

From brushes and nail clippers, muzzles to grooming loops, Teri covers equipment basics, highlighting correct uses, in an effort to make the work easier and more comfortable for pet and bather. "These techniques and tools will make the finished groom a true work of art," says Teri. Anals and ears will be also discussed.

Dematting… It’s Not What It Used To Be

Everyone has a technique for dematting a neglected pet. For some, it’s a shave-down and then entering the pelt in a Mat Contest. For others, it’s a time-consuming, hair-splitting experience, destined to take its toll on the pet, the B/B or both. Teri examines the most common and effective products, tools and techniques for the demat dilemma without getting all tangled up.

What’s In Those Bubbles??? Shampoos, Conditioners & Spray

Tocopherol, Ergocalciferol, Sodium Chloride. Teri takes a "groomers-eye" view of the stuff we use every day in language we can understand. Shampoos, sprays and conditioners are our most expendable items but what do we really know to select the right product for our situation? (Those scary words are techno-speak for vitamin E, vitamin D and simple table salt, often found in many grooming products.)

Getting the Most Out of Your Bathing and Drying Time

Bathing and drying are the most underestimated aspects of our jobs. Techniques can make or break a groom. The ability to properly apply products, thoroughly clean and then dry the pet will have a direct influence on the finish. You will hear about time-saving equipment and techniques.

This program is six hours long and is included in the Do-It-All admission or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.

Using Online Tools And The Latest Technology To Grow Your Business

Fernando Camacho

Unless you want your business to go extinct, it's critical that you evolve and utilize the current online tools available. In this series, Fernando will walk you through some of the amazing products, services, and platforms you have at your disposal that will help you spread your message, increase your following, and bring in more customers.

Hour 1) How To Use Email Marketing To Expand Your Business

Email has been and is still one of the most powerful tools business owners have to connect with people and build relationships with both leads and customers. In this seminar, Fern will show why you need to use email as part of your marketing strategy, go over the basics of how to get started with it, and explain exactly how you can use it to put your sales process on autopilot.

Hour 2) How Video Will Make Your Business Rise To The Top

Video is such a powerful way to connect with people online and it's currently the hottest marketing tool for businesses. Fern will go over the ways you can use video within your business to build relationships with both leads and customers, as well as how it can position you above your competition. He will also show you exactly how you can get started with video marketing right now for little or no money using what you already have.

Hour 3) Using Facebook The Right Way For Business

Like it or not, Facebook is the most powerful online tool available to spread the word on your business and grow your following and clientele. There are lots of businesses on Facebook, however most of them are doing it all wrong. In this seminar, you'll learn the right way to set up your FB page, what, when, and how to post, as well as, some basic on how to get started with FB ads (which every single business should be using).

Hour 4) Attracting Customers With Content

Wouldn't it be nice if customers came to you instead of you having to chase them? Well that's exactly what content marketing can do for you and, in this seminar, you'll learn how you can create valuable content that get people seeking your business out over all the others. Fern will show you just how impactful this can be and how you can begin creating your own content marketing machine.

Handling Problem Dogs

Pam Lauritzen

Understanding animal behavior and management is fundamental to the education of any pet care professional. This outstanding four part series features an in-depth five-six hour Animal Behavior & Management workshop
designed to increase your awareness of canine behavior and handling techniques. The program includes:

Part 1) Animal Behavior 101

In order to work with animals effectively and with minimal risk of injury to yourself or the animal, it is essential to understand instinctive behaviors and why animals react the way they do. In this insightful presentation, Pam Lauritzen, renowned animal behavior expert, with over 30 years of research, will discuss innate and learned canine behaviors. She will cover nervous system types, reflexes, territorial boundaries, perception and social development, and their impact on animal management. Before you work with
canines, you should first understand how to interact with their instinctive and learned behaviors.

Part 2) The Senses & How Animals Learn

A continuation of Animal Behavior, part 1, Pam will continue her discussion on innate and learned behavior and will introduce body language (talking to the animals), the senses, learning, and conditioning techniques.

Part 3) Rehabilitation & Handling Techniques

“Don’t let good dogs go bad” and rehabilitation programs for “dogs gone bad” are the focus of this presentation. Pam will discuss interview
skills, the use and interpretation of the Pam Lauritzen Canine Behavior Evaluation Form, as well as her methods for safe handling of animals. She’ll also demonstrate approach techniques and table training, and will explain counter-conditioning, desensitization methods and client counseling.

Part 4) Case Studies

Problem solving is the focus of this intense, interactive seminar. Pam will help you find solutions to behavior problems you are encountering. You’ll learn problem solving techniques and methods, and participate in a group interactive session. Bring your questions and let Pam help you develop rehabilitation programs for some of your most difficult problem dogs.

Dog Grooming Simplified

Jodi Murphy

Jodi will take the attendees through the simplicity of pattern placement, as her new award winning book “Dog Grooming Simplified” depicts. Using the bone structure of each breed as a guide is the foundation to proper pattern placement. While grooming any breed, whether Poodles, Terriers, Sporting breeds, or mixed breeds, using the various structure points of the dog is the key to understanding where the patterns should fall. This four hour program will explore four different breeds with four different coat types showing the similarities of pattern placement. This program will create that “light bulb” moment and will eliminate the struggle.

Barkleigh Pet Professional First Aid/CPR Certification

Jill Pipino

As a pet care professional, you want to be equipped with the skills to handle medical emergencies that arise while a pet is in your care. Whether a pet becomes ill, injured, or needs help in a disaster, this course will teach you how to respond.

In this four-hour interactive course you will learn emergency care, how to stock a first aid kit, perform CPR, respond to breathing and heart emergencies (including choking), and disaster procedures, with some of these exercises being demonstrated on a demo dog. This unique course is customized for groomers and you will learn how to respond to emergencies specific to your industry. Upon completion of this course, you will receive a frameable certificate stating that you are certified in dog and cat First Aid & CPR.

Thursday Evening

Allergies: Facts And Myths

Dr. Cliff Faver

In this two hour seminar, join Dr. Faver as he explores the facts and myths of what we know about skin allergies. Come prepared to rethink some of the common beliefs you may have! You’ll leave knowing only the facts that you need to confidently answer client questions and to treat skin allergies in your salon.

Secrets Of The Westie Pet And Show Trim

Jennifer Lee

The West Highland Terrier is a happy, loyal and entertaining breed with a distinguished look. This comprehensive class will teach you a complete grooming guide for the show Westie as well as pet Westie. Jennifer will show you the proper techniques and right tools to groom this lovely breed. She will explain how to get that distinguished round shape of the head with proper techniques and the right grooming products. She will also show you a short, easy Westie pet trim with style.

Developing Your Eye For Grooming And Conformation

Victor Rosado

This seminar takes you on a journey to develop the ability to study, understand, interpret, and transfer the breed standards into your styling techniques in a fascinating and precise way. Join Best In Show Winner, Victor Rosado as he guides you through some visual exercises to train your eye in order to understand and learn a series of principles that he has found necessary in the formation of the successful pet groomer, competition groomer, or anyone in the industry related to pet styling. These principles are not often offered in teaching programs and are available only in this unique seminar.